Ashby's Sterling Flavor Day will be on Saturday, October 10, 2009 at the MI Restaurant Asssociation Banquet room at 225 W. Washtenaw Ave., Lansing, MI. Ice cream retailers and distributors are invited to come see what Ashby's Sterling Ice Cream is all about, and you will get to taste over 35 new flavor ideas to help us choose the right ones for our program. In 2008,The Food Network filmed us for a segment of their "Unwrapped" program to be shown this fall.